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Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland, (2001)
Intertemporale Preisbildung im Lebensmitteleinzelhandel : Theorie und empirische Tests
Möser, Anke, (2002)
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine, (2015)
Grocery Store Observation: Parent-Child Interaction in Family Purchases
Gaumer, Carol J., (2009)
Family business succession : impact on supplier relations and customer management
Gaumer, Carol J., (2018)
Child Influence: Depth Interviews with Pre-Operational Child Consumers and Their Parents
Gaumer, Carol J., (2013)