Grounding principles for governing web 2.0 investments

More and more organisations are becoming intrigued by the huge impact of web 2.0 and social software in the personal domain. Just think about Facebook, Myspace, Twitter and the like, which have all but become houshold names. Some organisations have already started to investigate whether web 2.0 technologies can improve collaboration patterns between their own constituents and constituents from outside the organization. From a series of case studies on such initiatives, we were able to propose a set of grounding prinicples for governing web 2.0 investments. The proposed principles are specifically geared towards maximizing benefits realization from these inherently open and social platforms. In this paper, we refer to processes of structuration and information systems (IS) benefits realization to pinpoint how governing web 2.0 investments will be quite different from the rather controlling instantiations of IS investment governance inherited from past investments in enterprise systems