Group buying : a strategic form of consumer collective
Jeff Jianfeng Wang; Xin Zhao; Julie Juan Li
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Jeff Jianfeng ; Zhao, Xin ; Li, Julie Juan |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 3, p. 338-351
|
| Subject: | Einkaufsgemeinschaft | Cooperative purchasing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009781851