Group buying : a strategic form of consumer collective
Year of publication: |
2013
|
---|---|
Authors: | Wang, Jeff Jianfeng ; Zhao, Xin ; Li, Julie Juan |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 3, p. 338-351
|
Subject: | Einkaufsgemeinschaft | Cooperative purchasing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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