Group buying as a source of competitive advantage of Polish small and medium-sized enterprises
Katarzyna Bilińska-Reformat; Beata Reformat
| Year of publication: |
2011
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|---|---|
| Authors: | Bilińska-Reformat, Katarzyna ; Reformat, Beata |
| Published in: |
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011. - Vienna : Univ. of Economics and Business, Inst. for Export Management, ISBN 978-3-9503290-0-1. - 2011, p. 3-16
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| Subject: | KMU | SME | Internet-Auktion | Online auction | Gruppenentscheidung | Group decision-making | Wettbewerbsvorteil | Competitive advantage | Polen | Poland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009501270