Group inference : a silent voice for the buyer's decision-making
Year of publication: |
January 2016
|
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Authors: | Boomme, Kittipong ; Han, Bo ; Prybutok, Victor |
Published in: |
Journal of decision systems. - Abingdon : Taylor & Francis, ISSN 1246-0125, ZDB-ID 2093544-4. - Vol. 25.2016, 1, p. 1-15
|
Subject: | group buying | tipping point mechanism | group inference | Groupon | social commerce | purchase decision | Gruppenentscheidung | Group decision-making | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Social Web | Social web | Online-Handel | Online retailing | Entscheidung | Decision | Arbeitsgruppe | Team |
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