Extent:
Online-Ressource (XXVIII, 349 p. 26 illus, online resource)
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
"Research"--Cover
Includes bibliographical references
Brands and Identity-Based Brand ManagementSponsorship Alliance -- Brand Image Transfer: Attitude and Personality.
ISBN: 978-3-658-07250-6 ; 978-3-658-07249-0
Other identifiers:
10.1007/978-3-658-07250-6 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014306568