Growing existing customers' revenue streams through customer referral programs
Ina Garnefeld, Andreas Eggert, Sabrina V. Helm, & Stephen S. Tax
| Year of publication: |
2013
|
|---|---|
| Authors: | Garnefeld, Ina ; Eggert, Andreas ; Helm, Sabrina V. ; Tax, Stephen S. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 4, p. 17-32
|
| Subject: | customer referral program | customer loyalty | commitment-consistency principle | positive reinforcement | propensity score matching | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kundenwert | Customer value |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009782092