Growing for globalization – GE and Benetton’s differing approach

Picture this. You are the CEO of the most valuable organization on the planet. You have 12 core businesses, all of which created net earnings of $12.7 billion in 2000, and from 1998 to 2000 you were voted Fortune ’s most admired global organization. Cause for celebration? Time to slow down and concentrate on what you have achieved?

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Year of publication:	2002
Published in:	Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 18.2002, 8, p. 4-7
Publisher:	MCB UP Ltd
Subject:	Globalization \| Strategic growth \| Alliances

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/02580540210793789 [DOI]
Source:	Other ZBW resources

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