Growing with smart products : why customization capabilities matter for manufacturing firms
Colin Schulz, Sebastian Kortmann, Frank T. Piller, Patrick Pollok
| Year of publication: |
2023
|
|---|---|
| Authors: | Schulz, Colin ; Kortmann, Sebastian ; Piller, Frank T. ; Pollok, Patrick |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 40.2023, 6, p. 794-816
|
| Subject: | demand-side perspective | digital transformation | mass customization | resource-based view | smart products | Mass Customization | Mass customization | Ressourcenorientierter Ansatz | Resource-based view | Digitalisierung | Digitization | Industrie | Manufacturing industries | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12680 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432568