Growing your business in emerging markets : promise and perils

Intro -- Contents -- Illustrations -- Foreword -- Preface -- Acknowledgments -- Global Manifest Destiny -- The Promise of Emerging Markets -- Perils: The Inherent Realities of Emerging Markets -- Seizing the Advantage: Defining Your CompanyÌs Role in Emerging Markets -- The Local Presence: Selecting and Recruiting Emerging Market Distributors -- Maximizing Your Assets, Minimizing Your Risk: Training, Communicating with, and Controlling Your Emerging Market Distributors -- Bound Relationships: The Distributor Agreement -- The Final Imperative: Forging Global Manifest Destiny -- Appendix: Emerging Market Local Information Sources -- Selected Bibliography -- Index.