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Consumer reaction to new package design
Holmes, Gary R., (2012)
Package design and its management : meeting the design requirements of modern packaging
(1965)
Seeing is not necessarily liking : advancing research on package design with eye-tracking
Husić-Mehmedović, Melika, (2017)
Beschaffungsmarketing
Koppelmann, Udo, (1993)
Produktwerbung
Koppelmann, Udo, (1981)
Produktmarketing : Entscheidungsgrundlage für Produktmanager
Koppelmann, Udo, (1987)