Guanxi as a gateway in Chinese-Western business relationships
Hongzhi Gao; John G. Knight nd David Ballantyne
| Year of publication: |
2012
|
|---|---|
| Authors: | Gao, Hongzhi ; Knight, John G. ; Ballantyne, David |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 6, p. 456-467
|
| Subject: | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing | Westlich | Western | Soziales Netzwerk | Social network | Verhalten | Behaviour | Interkulturelle Beziehungen | Cross-cultural relations | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009665499