Guardians of trust : how review platforms can fight fakery and build consumer trust
Ben B. Beck, Stefan Wuyts, and Sandy Jap
| Year of publication: |
2024
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|---|---|
| Authors: | Beck, Ben B. ; Wuyts, Stefan ; Jap, Sandy D. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 4, p. 682-699
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| Subject: | fake reviews | network governance | mitigating review fakery | review platform design | trust | conjoint experiment | review intermediaries | Vertrauen | Confidence | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437231195576 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015168296