Guerrilla marketing for dummies : [learn to: reach customers wherever they are ; use cutting-edge methods ; make products and brands stand out ; use new online media to create buzz]
by Jonathan Margolis and Patrick Garrigan
| Year of publication: |
2008
|
|---|---|
| Authors: | Margolis, Jonathan ; Garrigan, Patrick |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 351 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-28967-9 ; 0-470-28967-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004921888