Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Year of publication: |
c2008
|
---|---|
Authors: | Levinson, Jay Conrad ; Meyerson, Mitch ; Scarborough, Mary Eule |
Publisher: |
[Irvine] : Entrepreneur Press |
Subject: | Internet | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Website | Beziehungsmarketing | Relationship marketing | Direktmarketing | Direct marketing | Social Web | Social web | Erfolgsfaktor | Success factor | Marketing | Electronic Commerce |
Description of contents: | Table of Contents [gbv.de] |
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The influence of new media on the customer's behavior on the market
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Guerilla marketing on the internet : the definitive guide from the father of guerilla marketing
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Die 16 großen Geheimnisse des Guerilla-Marketings
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