Guess Who Buys Cheap? The Effect of Consumers’ Goal Orientation on Product Preference
| Year of publication: |
2019
|
|---|---|
| Authors: | Choi, Woo Jin ; Sun, Haoying ; Liu, Yan (Lucy) ; Chen, Haipeng |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 30.2019, 3, p. 506-514
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1148 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012189363