Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Temi Abimbola; Christine Vallaster
| Alternative title: | Brand, organisational identity reputation in SMEs : an overview |
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| Year of publication: |
2007
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| Authors: | Abimbola, Temi ; Vallaster, Christine |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 10.2007, 4, p. 341-348
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| Subject: | KMU | SME | Markenführung | Brand management | Reputation | Firmenimage | Corporate reputation | Markenimage | Brand image | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003739513