Guest editorial: Introduction to the special issue on social media and mobile marketing
Steve Dix
| Alternative title: | Introduction to the special issue on social media and mobile marketing |
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| Year of publication: |
2012
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| Authors: | Dix, Steve |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 6.2012, 3, p. 160-161
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| Subject: | Social Web | Social web | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009666652