Guest editorial: investigating the effect of the physical context on customer experience
Helen L. Bruce, Ewa Krolikowska, Tara Rooney
| Alternative title: | Investigating the effect of the physical context on customer experience |
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| Year of publication: |
2023
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| Authors: | Bruce, Helen L. ; Krolikowska, Ewa ; Rooney, Tara |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 6, p. 689-699
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| Subject: | Cross-disciplinary research | Customer experience | Physical context | Services marketing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsmarketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-05-2023-0163 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314391