Guest Editorial: Is Marketing Academia Losing Its Way?
| Year of publication: |
2009
|
|---|---|
| Authors: | Reibstein, David J. ; Day, George ; Wind, Jerry |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 4, p. 1-3
|