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Of countries, places and product/brand place associations : an inventory of dispositions and issues relating to place image and its effects
Papadopoulos, Nicolas, (2018)
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark, (2023)
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark, (2018)