Guest editorial
| Year of publication: |
2017
|
|---|---|
| Authors: | Pappu, Ravi ; Christodoulides, George |
| Published in: |
Journal of Product & Brand Management. - Emerald Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 26.2017, 5, p. 433-434
|
| Publisher: |
Emerald Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | back-matter |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-06-2017-1485 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014897051