Guest editorial: Persuasion in advertising : when does it work, and when does it not?
Peeter W. J. Verlegh; Marieke L. Fransen; Amna Kirmani
| Alternative title: | Persuasion in advertising : when does it work, and when does it not? |
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| Year of publication: |
2015
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| Authors: | Verlegh, Peeter W. J. ; Fransen, Marieke L. ; Kirmani, Amna |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 1, p. 3-5
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| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011298750