Guest Editorial - Psychology, Marketing and Warnings Research: Bridging the Gap between Consumer Theory and Warning Practice
| Year of publication: |
1998
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|---|---|
| Authors: | Wogalter, Michael S. ; Cox III, Eli P. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 15.1998, 7, p. 615-620
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