Guest editorial: Research in international new product development : current understanding and future imperatives
Helen Perks; Veronica Wong
| Alternative title: | Research in international new product development : current understanding and future imperatives |
|---|---|
| Year of publication: |
2008
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| Authors: | Perks, Helen ; Wong, Veronica |
| Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 196-204
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003655897