Guest editorial: research in international new product development - current understanding and future imperatives
| Year of publication: |
2003
|
|---|---|
| Authors: | Perks, Helen ; Wong, Veronica |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 20.2003, 4, p. 344-352
|