Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Philipp Klaus and Bo Edvardsson
| Alternative title: | The road back to relevance |
|---|---|
| Year of publication: |
2014
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| Authors: | Klaus, Philipp ; Edvardsson, Bo |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 25.2014, 2, p. 166-170
|
| Subject: | Top management | CEO | Relevance | Role of marketing | Marketing scholarship | Strategy | Managerial practice | Führungskräfte | Managers | Marketing | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010343486