Guest editorial
| Year of publication: |
2020
|
|---|---|
| Authors: | Crittenden, Victoria ; Sarstedt, Marko ; Astrachan, Claudia ; Hair, Joe ; Lourenco, Carlos Eduardo |
| Published in: |
Journal of Product & Brand Management. - Emerald Publishing Limited, ISSN 1061-0421, ZDB-ID 2020682-3. - Vol. 29.2020, 4, p. 409-414
|
| Publisher: |
Emerald Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | back-matter |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-07-2020-009 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014897151