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Ten years of integrating research and practice perspective : a guide to Sport Marketing Quarterly case studies
Apostolopoulou, Artemisia, (2011)
Product meanings as drivers of sport consumer behavior : evidence from the Greek sport industry
Papadimitriou, Dimitra, (2020)
Building a sponsor’s equity through brand personality : perceptions of fans and rivals
Tsordia, Charitomeni, (2018)