Guidelines for assessing the value of a predictive algorithm : a case study
Ossi Ylijoki
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Ylijoki, Ossi |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 6.2018, 1, p. 19-26
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| Subject: | Business case | Business value | Big data | Case study | Machine learning | Predictive analytics | Künstliche Intelligenz | Artificial intelligence | Big Data | Prognoseverfahren | Forecasting model | Data Mining | Data mining | Algorithmus | Algorithm | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-017-0027-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011888521