Guilt Appeals and Prosocial Behavior: An Experimental Analysis of the Effects of Anticipatory Versus Reactive Guilt Appeals on the Effectiveness of Blood Donor Appeals
| Year of publication: |
2013
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|---|---|
| Authors: | Renner, Simone ; Lindenmeier, Jrg ; Tscheulin, Dieter K. ; Drevs, Florian |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 11492351. - Vol. 25.2013, 3 (1.7.), p. 237-255
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