Guiltless gluttony : the asymmetric effect of size labels on size perceptions and consumption
Nilüfer Z. Aydinoğlu; Aradhna Krishna
| Year of publication: |
2013
|
|---|---|
| Authors: | Aydinoğlu, Nilüfer Z. ; Krishna, Aradhna |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, Suppl., p. 2-19
|
| Subject: | Warenkennzeichnung | Product labelling | Lebensmittel | Food | Informationswert | Information value | Asymmetrische Information | Asymmetric information | Konsumentenverhalten | Consumer behaviour | Varianzanalyse | Analysis of variance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009777171