Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Jan R. Landwehr; Aparna A. Labroo; Andreas Herrmann
| Year of publication: |
2011
|
|---|---|
| Authors: | Landwehr, Jan Rüdiger ; Labroo, Aparna A. ; Herrmann, Andreas |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 3, p. 416-429
|
| Subject: | Kfz-Industrie | Automotive industry | Absatz | Sales | Produktgestaltung | Product design | Prognoseverfahren | Forecasting model | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Correction enth. in: Vol. 32.2013 (March./April)=No. 2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009160796