Halal company identity and halal restaurant loyalty : the role of customer satisfaction, customer trust and customer-company identification
Ali Mursid and Cedric Hsi-Jui Wu
| Year of publication: |
2022
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|---|---|
| Authors: | Mursid, Ali ; Wu, Cedric Hsi-Jui |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 12, p. 2521-2541
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| Subject: | Customer satisfaction | Customer trust | Customer-company identification | Halal company identity | Halal restaurant’s loyalty | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Vertrauen | Confidence | Islam | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-01-2020-0014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536338