//-->
From Inherent Value to Incentive Value: When and Why Pointless Effort Enhances Consumer Preference
Kim, Sara, (2011)
What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency
Shapiro, Stewart A, (2013)
The Attribute Carryover Effect: What the "Runner-Up" Option Tells Us about Consumer Choice Processes
Attaya Boland, Wendy, (2012)