Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Linda D. Hollebeek, Marko Sarstedt, Choukri Menidjel, David E. Sprott, Sigitas Urbonavicius
| Year of publication: |
2023
|
|---|---|
| Authors: | Hollebeek, Linda D. ; Sarstedt, Marko ; Menidjel, Choukri ; Sprott, David E. ; Urbonavicius, Sigitas |
| Subject: | brands | consumer engagement scale | customer engagement scale | PRISMA | scale development | systematic literature review | theoretical rigor | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21797 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014291736