Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality
Dennis A. Pitta and Darlene B. Smith
| Year of publication: |
2011
|
|---|---|
| Authors: | Pitta, Dennis A. ; Smith, Darlene Brannigan |
| Published in: |
International marketing : emerging markets ; 21. - London [u.a.] : Emarald, ISBN 978-0-85724-447-5. - 2011, p. 155-187
|
| Subject: | Marketingmanagement | Marketing management | Marketing | Unternehmenserfolg | Firm performance | Dienstleistungsqualität | Service quality | Schätzung | Estimation | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008937369