Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
B.J. Allen, Richard T. Gretz, Mark B. Houston, and Suman Basuroy
| Year of publication: |
2022
|
|---|---|
| Authors: | Allen, B. J. ; Gretz, Richard T. ; Houston, Mark B. ; Basuroy, Suman |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 3, p. 59-78
|
| Subject: | cannibalization | entertainment franchise | halo effect | indirect network effects | platform markets | superstars | two-sided markets | video games | Netzwerkökonomik | Network economics | Computerspiel | Video game | Software | Markteintritt | Market entry | Softwareindustrie | Software industry | Digitale Plattform | Digital platform | Franchising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429211017827 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258849