Handbook of customer satisfaction and loyalty measurement
Nigel Hill and Jim Alexander
| Alternative title: | The handbook of customer satisfaction and loyalty measurement |
|---|---|
| Year of publication: |
2006 ; 3. ed.
|
| Authors: | Hill, Nigel ; Alexander, Jim |
| Publisher: |
Aldershot [u.a.] : Gower |
| Subject: | Verbraucherzufriedenheit | Kundentreue | Marketingforschung | Consumer satisfaction | Evaluation | Customer relations | Marketing research |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 273 S. : Ill., graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2000 |
| ISBN: | 0-566-08744-8 ; 978-0-566-08744-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004871040