Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
William O. Bearden ; Richard G. Netemeyer ; Mary F. Mobley
| Year of publication: |
1993
|
|---|---|
| Authors: | Bearden, William O. ; Netemeyer, Richard G. ; Mobley, Mary F. |
| Publisher: |
Newbury Park [u.a.] : Sage Publ. |
| Subject: | Marketingforschung | Methode | Verbraucherforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 352 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8039-5155-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004148375