Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
| Year of publication: |
1994
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|---|---|
| Authors: | Bearden, Wiliam O. ; Netemeyer, Richard G. ; Mobley, Mary F. ; Chisnall, Peter M. |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 36.1994, 4, p. 367
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