Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Ed. by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws
| Year of publication: |
[2011] ; 3rd ed.
|
|---|---|
| Other Persons: | Bearden, William O. (ed.) ; Netemeyer, Richard G. (ed.) ; Haws, Kelly L. (ed.) ; Bearden, William O. (ed.) |
| Publisher: |
Thousand Oaks : SAGE |
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Marketingforschung | Methode | Verbraucherforschung | Verbraucherverhalten | Forschung |
| Description of contents: |
This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research
|
| Extent: | 1 Online-Ressource (xiv, 601 Seiten) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: published as by William O. Bearden and Richard G. Netemeyer. 1999. - Includes bibliographical references and index. - Description based on print version record |
| ISBN: | 978-1-4129-9676-1 ; 978-1-4129-8018-0 |
| Other identifiers: | 10.4135/9781412996761 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208270