Handbook of new product development management

1. Managing new product development : an evolutionary framework / Christoph H. Loch and Stylianos Kavadias -- 2. Technology strategy / Arnoud De Meyer and Christoph H. Loch -- 3. Competitive positioning through new product development / Elie Ofek -- 4. Economic models of product family design and development / Vish V. Krishnan and Karthik Ramachandran -- 5. Creativity in new product development : an evolutionary integration / Lee Fleming and Santiago Mingo -- 6. Resource allocation and new product development portfolio management / Stylianos Kavadias and Raul O. Chao -- 7. Organization design for new product development / Manuel E. Sosa and Jurgen Mihm -- 8. Product development performance measurement / Mohan V. Tatikonda -- 9. Modularity and supplier involvement in product development / Young Ro, Sebastian K. Fixson, and Jeffrey K. Liker -- 10. The effects of outsourcing, offshoring, and distributed product development organizations on coordingating the NPD process / Edward G. Anderson Jr. [et al.] -- 11. Hierarchical planning under uncertainty : real options and heuristics / Nitin R. Joglekar, Nalin Kulatilaka, and Edward G. Anderson Jr. -- 12. Coordination and information exchange / Christoph H. Loch and Christian Terwiesch -- 13. Who do I listen to? : the role of the customer in product evaluation / Kamalini Ramdas, Michael Meyer, and Taylor Randall -- 14. Delivering the product : defining specifications / Shantanu Bhattacharya -- 15. Learning by experimentation : prototyping and testing / Stefan Thomke -- 16. Users, experts, and institutions in design / Karl T. Ulrich -- 17. Project risk management in new product development / Svenja C. Sommer, Christoph H. Loch, and Michael T. Pich -- 18. Evaluating the product use cycle : 'design for service and support' / Keith Goffin -- 19. New service development / Weiyu Tsai, Rohit Verma, and Glen Schmidt.