Handbook of research on consumer behavioral analytics in Metaverse and the adoption of a virtual world
Year of publication: |
[2023]
|
---|---|
Other Persons: | Pantea Keikhosrokiani (ed.) |
Publisher: |
Hershey, PA : IGI Global |
Subject: | Metaverse | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Erweiterte Realität | Augmented reality | Künstliche Intelligenz | Artificial intelligence | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Nutzererfahrung | User experience |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxiii, 404 Seiten Illustrationen |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Handbuch ; Handbook |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-6684-7029-9 ; 978-1-6684-7030-5 ; 978-1-6684-7031-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Ben Saad, Sihem, (2023)
-
Exploring the role of augmented reality in online impulse behaviour
Kumar, Harish, (2022)
-
Stangl, Brigitte, (2023)
- More ...
-
Handbook of research on consumer behavior change and data analytics in the socio-digital era
Pantea Keikhosrokiani, (2022)
-
An RFM model using k-means clustering to improve customer segmentation and product recommendation
Xian, Zhao, (2022)
-
Chiamaka Miriam Ezimmuo, (2022)
- More ...