Handbook of research on entrepreneurship and marketing for global reach in the digital economy

Luisa Cagica Carvalho and Pedro Isaias

"This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks"--

MoreLess

Year of publication:	[2019]
Other Persons:	Carvalho, Luísa Cagica (ed.) ; Isaías, Pedro (ed.)
Publisher:	Hershey, PA : IGI Global, Business Science Reference
Subject:	Unternehmensgründung \| Business start-up \| Electronic Commerce \| E-commerce \| Online-Marketing \| Internet marketing \| Digitalisierung \| Digitization
Description of contents:	Table of Contents [gbv.de]

Extent:	xxv, 609 Seiten Illustrationen
Series:	Advances in busines strategy and competitive advantage (ABSCA) book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook
Language:	English
Notes:	Enthält 22 Beiträge
ISBN:	978-1-5225-6307-5 ; 978-1-5225-6308-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011811608