Handbook of research on promotional strategies and consumer influence in the service sector

Upendra Singh Panwar (Shri Govindram Seksaria Institute of Technology and Science, India), Raj Kumar (Banaras Hindu University, India), Nilanjan Ray (Netaji Mahavidyalaya, India)

"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--

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Year of publication:	[2016]
Other Persons:	Ray, Nilanjan (ed.) ; Kumar, Raj (ed.) ; Panwar, Upendra Singh (ed.)
Publisher:	Hershey : Business Science Reference
Subject:	Dienstleistungsmarketing \| Services marketing \| Konsumentenverhalten \| Consumer behaviour \| Dienstleistungsqualität \| Service quality \| Dienstleistungssektor \| Service industry \| Indien \| India

Extent:	1 Online-Ressource (xxxv, 492 Seiten) Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	1-5225-0144-4 ; 978-1-5225-0143-5 ; 978-1-5225-0144-2
Other identifiers:	10.4018/978-1-5225-0143-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011495646