Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets

edited by Mike Friedrichsen, Wolfgang Mühl-Benninghaus

Preface -- Part I: Introduction -- Part II: Management with Social Media -- Part III: New Value Chain with Social Media -- Part IV: Forms and Content of Social Media -- Part V: Social Media: Impact and Users -- VI Conclusion

MoreLess

Year of publication:	2013
Authors:	Friedrichsen, Mike
Other Persons:	Mühl-Benninghaus, Wolfgang (contributor)
Publisher:	Berlin, Heidelberg : Springer
Subject:	Social Web \| Social web \| Organisatorischer Wandel \| Organizational change \| Medienmarkt \| Media market \| Branchenentwicklung \| Sector development \| Soziale Software \| Management
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (IX, 880 p. 174 illus., 47 illus. in color, digital)
Series:	Media Business and Innovation SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-642-28897-5 ; 978-3-642-28896-8
Other identifiers:	10.1007/978-3-642-28897-5 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014552596