Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Manfred Bruhn; Christian Homburg (Hrsg.)
| Year of publication: |
2008 ; 6., überarb. und erw. Aufl.
|
|---|---|
| Other Persons: | Bruhn, Manfred (ed.) ; Homburg, Christian (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Management | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Branche | Economic sector | Theorie | Theory | Deutschland | Germany | Kundenbindung | Beziehungsmanagement | Marketing-Mix |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [bvbr.bib-bvb.de] |
| Published items: |
36 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVII, 952 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben. - Enth. zahlr. Beitr. |
| ISBN: | 3-8349-0573-9 ; 978-3-8349-0573-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003456547