Handbuch Marketing-Controlling
Michael P. Zerres, Hrsg.
| Year of publication: |
2000 ; 2., erw. Aufl.
|
|---|---|
| Other Persons: | Zerres, Michael P. (contributor) |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Marketing | Controlling |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 628 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-540-67813-1 |
| Classification: | Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004609854