Handling negative publicity : the influence of employing CSR communication in apology statements in reducing anger and negative word-of-mouth (NWOM)
Angie Chung and Hua Jiang
| Year of publication: |
2017
|
|---|---|
| Authors: | Chung, Angie ; Jiang, Hua |
| Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 21.2017, 3, p. 267-286
|
| Subject: | CSR | Public relations | Corporate communication | Communication management | Öffentlichkeitsarbeit | Corporate Social Responsibility | Corporate social responsibility | Virales Marketing | Viral marketing | Kommunikation | Communication | Firmenimage | Corporate reputation | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCOM-11-2016-0091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011776341